Lawsuit comes after technical error mistakenly awarded prize boat to 500,000 customers through the chain’s Roll Up the Rim to Win campaign.
Lawsuit comes after prize boat was mistakenly awarded to 500,000 customers due to technical error
Tim Hortons says there’s no merit to a proposed class-action lawsuit regarding emails it sent out in error to participants in its popular Roll Up the Rim to Win promotion.
LPC Avocat Inc. has launched the lawsuit, claiming that about 500,000 customers received an email on April 17 saying they had won a boat through Roll up the Rim.
The law firm says the boat is worth about $64,000. The proposed class-action lawsuit, which has yet to be certified, claims the defendants are owed the boat as well as damages.
Tim Hortons says the email was sent through “human error,” and once the company became aware of the mistake, it quickly notified the affected customers and apologized.
It says it believes the lawsuit has no merit, and it will address this through the court.